There are many ways in which a theatre company can incorporate the "latest" technology into their work. Generally, this may be done as a technical element within a play, but social networking sites have given rise to a new way of marketing and branding for the theatre. Recently there have been some online articles written about the use of technology as a way to engage a young audience and draw them into the theatre.
Are social networks an ideal means to marketing theatre, specifically TYA, or is it a piece in the larger puzzle of marketing in general? And, to quote a recent post on the NYU Forum for TYA's Facebook page: "In terms of TYA, though, is it ethical to market toward minors? Or should promotional material be directed toward parents?"
This is a topic that may surface at the NYU Forum on TYA this coming weekend. In the meantime, here are two articles for your consideration. Take a look and let us know what you think.
"Theatre turns to Facebook to bring a younger audience through the doors." by Dalya Alberge and published in The Guardian on 21 April, 2012. (http://www.guardian.co.uk/stage/2012/apr/22/theatre-turns-to-facebook?fb=optOut)
Additionally, there was the article "Tweet Seats Deserved to be Booed Out of the Theatre." by Curt Hopkins, which was published on the Ars Technica website in late March 2012 (http://arstechnica.com/gadgets/news/2012/03/tweet-seats-deserved-to-be-booed-out-of-the-theater.ars)
Are social networks an ideal means to marketing theatre, specifically TYA, or is it a piece in the larger puzzle of marketing in general? And, to quote a recent post on the NYU Forum for TYA's Facebook page: "In terms of TYA, though, is it ethical to market toward minors? Or should promotional material be directed toward parents?"
This is a topic that may surface at the NYU Forum on TYA this coming weekend. In the meantime, here are two articles for your consideration. Take a look and let us know what you think.
"Theatre turns to Facebook to bring a younger audience through the doors." by Dalya Alberge and published in The Guardian on 21 April, 2012. (http://www.guardian.co.uk/stage/2012/apr/22/theatre-turns-to-facebook?fb=optOut)
Additionally, there was the article "Tweet Seats Deserved to be Booed Out of the Theatre." by Curt Hopkins, which was published on the Ars Technica website in late March 2012 (http://arstechnica.com/gadgets/news/2012/03/tweet-seats-deserved-to-be-booed-out-of-the-theater.ars)
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